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Challenges of Modern Day PR Pros Versus Those of Decades Past
By: Meltwater
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It used to be that one of the biggest challenges PR pros faced was faxing a press release to 100 reporters—one at a time. (Yes, some of us remember those days.)

Today, everyone is online 24/7, creating a completely different environment for those of us who communicate for a living. While the Internet has made many facets of our jobs so much easier—like getting those press releases out—it’s also created an entirely new set of challenges.

Here, we take a look at how the digital world has changed some of our challenges as PR pros.

Crisis Communications – No Longer the Luxury of Time to Plan a Course of Action
Gone are the days when you had the time to prepare a statement in the event of a crisis.


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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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