PR Career Paths May Take Different Turns

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By: Meltwater

No two stories are alike when it comes to PR careers. That’s because a career in public relations offers so much variety.

But when you’re just starting out, how do you discover where your true passion lies? What area of specialization do you love—and which are you truly skilled at?

For new PR grads, often the best way to get a taste of the various areas of specialization is to work for an agency.

“Students often ask me where to work when they graduate,” says Rick Clancy, APR, Edgar Thomas Cato Distinguished Professor of Public Relations at the University of North Carolina at Chapel Hill. “I often suggest an agency versus an in-house role. An agency experience can help young pros figure out which direction to go, as they gain exposure to many different roles, tasks, clients and colleagues. It’s an opportunity to learn a lot about PR and get excited about various elements of the profession.”

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