|What #OscarsSoWrong Teaches about Crisis Communication
By: Muck Rack
These are just a few of the witty remarks on social media when Faye Dunaway, standing with a befuddled Warren Beatty, announced incorrectly that La La Land won Best Picture at the 2017 Oscars.
It's not the worst thing that ever happened, but the producer, cast and crew of Moonlight were stunned instead of jubilant, the La La Land team was disappointed and viewers around the world cringed.
While the whole thing went very wrong, a few things went right, which are good lessons for how to respond in a crisis.
When something breaks, fix it
"La La Land" producer Jordan Horowitz interrupted the acceptance speeches to say "Moonlight" really won, and that he was happy to hand them the award. In an industry known for egos, it was a moment of memorable graciousness. He later said that while he was a little heartbroken, he got to thank his wife and son, so all was good.
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This article was published by Muck Rack Daily. A link to the original story follows this post.
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