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Six PR Strategies to Turn PwC’s Oscars Fail into Oscars Gold
By: Bulldog Reporter
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The humiliating but very human failure of two PwC accountants viewed live by millions of people around the world at the Oscars dealt an enormous blow to PwC’s brand and now it’s time for the accounting and professional services firm to do whatever it can to repair its public image.

Taking full responsibility for the unprecedented snafu and apologizing to ‘Moonlight,’ ‘La La Land,’ Warren Beatty, Faye Dunaway and Oscar viewers for the error that was made during the award announcement for Best Picture was a smart first step. But barring any legal concerns, PwC should be taking more proactive measures to seize the moment, and narrative, and rescue its public image by turning those Oscar “lemons into lemonade.” Instead it seems to be keeping a low profile and hoping the public will forget the massive blunder that has become the fodder for non-stop punch lines in conversations, on social media and late night comedy shows.


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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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