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Common Social Media Mistakes
By: Meltwater
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Social media is a big opportunity for most organizations, whether they are B2B or B2C, or whether they operate online or from a physical location. And while the theory of social media is simple (i.e. if I write great content, people will be able to engage with it), execution is not quite as straightforward. Here are some common mistakes that are made on social media that you should do your best to avoid:

No Plan: If you don’t know what you want to achieve with social media, how can you possibly hope to achieve it? Do you want your account to drive traffic, entertain, be a customer service channel, be a PR platform, or something else?

Always Selling: Social media is all about engaging the end user–and nothing disengages people more than selling all the time. That’s not to say that you can never sell, you just need to earn the right by posting other non-sales content. And make sure you pick your moment carefully, unlike these guys.

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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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