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Six Ideas Cooler Than a Press Release
By: Muck Rack
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We’ve been asking for years whether it’s time we lay the press release to rest.

While it seems this question still looms, we are instead exploring and adding new ways to share information and tell stories.

And these are undoubtedly more creative, innovative, and flexible than a press release. Some might say even...cooler.

Here are more creative ways to consider when sharing information or telling a story.

1. Images
Photos, pictures, infographics, and so on, are useful in helping audiences visualize a story. They also help to add context and tone, where words may fall short. Using them also helps in explaining difficult concepts or data in a short amount of time.  Plus, they’re just more fun.

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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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