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Trustworthiness & Transparency—What Is Our Responsibility as Communicators?
By: Bulldog Reporter
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In 1979, shortly after I joined Burson-Marsteller, the company was bought by one of the leading ad agencies, Young & Rubicam. 1980 was a presidential election year and also the year we held our first joint annual meeting. At that gathering, Alex Kroll, Head of Y&R USA, made an observation, a prediction and a plea that I clearly have remembered over the years. He noted a growing trend in political advertising toward negative comments about the opposition vs. positive policy and initiative statements. His prediction was that if this trend continued, quality candidates would be driven from seeking public office and the public would begin to lose faith in the institution of our government.

And his plea? As advertising and communication professionals, we had to stand strong and be the voice that would steady the course and turn the process away from this negative spiral.

We now jump ahead to last Friday and a gathering of communication professionals brought together by the PR Council for a panel discussion titled “Communicating in a Trump World: What the New Administration Means for Our Industry.” Toward the start of that discussion, Don Baer, Worldwide Chair and CEO of Burson-Marsteller, laid out that one of the factors bringing Trump to office is a general distrust of institutions, both government and corporate. High on the list of complaints about these entities—and something underscored during the Trump campaign—is their lack of trustworthiness and transparency.


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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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