|PR Best Practices: 5 Ways to Communicate Smarter in 2017
By: Bulldog Reporter
PR professionals are continually tasked with creating dynamic and creative strategies to engage with their target audiences in rapidly changing environments. To address this challenge, PR professionals ought to take a page out of the marketer’s playbook and pull in current consumer data and insights into their communications programs.
Your PR program can benefit by using research to add credibility to press releases, support media pitches with relevant consumer insights and power byline articles with supporting data. Data can also help you substantiate product and branding claims. Ad hoc research studies also provide an opportunity to partner with media by delivering fresh data-based content.
Here are five recommendations to help PR pros make smarter, more informed decisions this year.
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