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Six Tips to Ease a Reporter’s Workload
By: Muck Rack
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Congratulations! Your fabulous public relations strategy, precision targeting and customized pitching have been rewarded with a journalist requesting a client interview.

Are you going to cap all that hard work by giving that reporter excellent service – the kind of professionalism you afford to your clients, making him feel loved and pampered? Or will you provide sloppy coordination and communication that ensures he will never want to work with you again?

Once a journalist, producer or blogger says, “yes” to interviewing your experts, your service to them must be superb.

Your service is the cornerstone of your brand and reputation. It dictates whether you’ll develop a lasting relationship with that journalist. Make it stellar and reporters will keep coming back for new sources, knowing with confidence that you will deliver exactly what they need and on deadline. Make it difficult and reporters will ignore your pitches, or tell you “I’ll a pass,” when you send story ideas.  

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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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