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So, You Want to Win a Reporter’s Heart? Use These Five Tips
By: Muck Rack
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Yes, we all know it’s true — journalists and PR pros don’t always get along.

While we strive to achieve healthy relationships with reporters, we sometimes miss the mark.

That doesn’t mean we can’t work to improve our media relations efforts to try to win over our friends in the journalistic world. The question is, what’s the best way to do this?

This Valentine’s Day, we went to the trenches to get some tips from those hardy souls who pitch the media on a regular basis to ask, “How can PR pros make reporters fall in love with them?”

Here are a few pieces of their advice.

1. Take time to learn about the journalist
You wouldn’t go into any important relationship without trying to learn a little about the person in advance, would you? Relationships with the media are no different.


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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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