| PR Pros Use Video to Pump Up Campaigns |
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By: Meltwater |
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 The use of video in the PR world is exploding. Of course, visuals have always played an important role in public relations campaigns, but with the rise of video in marketing, we now see its use increasing like never before in PR.
Why? Some experts predict that by 2019, video will make up 80% of all web traffic. Also, marketers say that video brings the highest ROI. Companies that incorporate video marketing increase revenue by 49% when compared to those that don’t.
As more brands try to capitalize on the success of incorporating video, some PR agencies are using their storytelling skills to create campaign videos that drive consumers to buy. While this flies in the face of traditional earned media coverage, it’s an approach gaining popularity. As PR models evolve, some expect to see more of this from agencies.
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This article was first published by Meltwater.com. A link to the original article follows the post.
www.meltwater.com/blog
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