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6 PR Principles We Often Forget
By: Muck Rack
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Amongst the tumultuous, unpredictable changes in the industry, the basics of what we aim to accomplish as PR professionals may sometimes become overlooked.

Particularly in times when you feel stuck, it’s important to stop and evaluate your progress. I’ve found it most helpful to go back to the basics and think about what we were really striving for.

In the whirlwind of delivering results, some PR principles are often forgotten. Here are just a few--once resurfaced--can help re-center your program.

1. Communications is an extension of the business--not a standalone activity

Any communication or PR plan must ultimately contribute to achieving a company’s business objectives. If it doesn’t, then there might not be a good reason to put it in motion.

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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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