| PR Agency Account Management: From Adequate to Astonishing |
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By: Bulldog Reporter |
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 Think about your client, that person with whom you have regular contact, the one who critiques the work of your account team and signs off on your agency’s invoices.
He or she sits in a tough spot. Over here is your agency entrusted to deliver on the PR programming you successfully sold to the client. Over there is “the boss,” the person your client contact reports to, reviewing and evaluating how well or even if the public relations function is doing its job.
Now ask yourself, what does your client contact want from you and your agency?
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