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Stop Making These Common Mistakes in Your PR and Media Outreach
By: Muck Rack
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It’s no secret the relationship between PR professionals and the media is far from perfect.

PR pros feel neglected and ignored after spending hours upon hours researching and pitching the best fit reporter, while journalists feel as if they’re being professionally ghosted or catfished by publicists.

Searching for interest in all of the wrong places, failing to prove what you have to offer the other person and letting potential matches fall off the radar will inevitably set you up for professional heartbreak. But don’t let the ironic parallels between online dating and digital communications discourage your media outreach efforts.

Just like in any relationship, it’s all about communication.

KEEP READING HERE


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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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