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Five New Recommendations for Successful Communications in 2017
By: Bulldog Reporter
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Is traditional PR dead? No, but it may be hard to recognize these days.

“In the last ten years, what was called public relations has gone through a radical transformation,” said Joy Scott, CEO and founder of Scott Public Relations, an award-winning boutique PR firm specializing in healthcare and technology. “Companies that may think it’s about pitching the media are missing that a proliferation of PR tactics must be deployed to achieve the desired results.”

Experts in building thought leadership for healthcare executives and physicians for decades, Scott PR has been incorporating creative and social media strategies into its service line for some time. Now the agency has formalized these capabilities into two distinct divisions: marketing and creative services and digital/social media communications.

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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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