|Successful Pitches to Journalists: Stories from the Trenches
Public relations campaigns often include media outreach. But, as any PR pro who works in media relations can tell you, pitching influencers is a challenge.
These days, as journalists change jobs and staff shrinks at many media outlets, the reporters who remain are overwhelmed with pitches. The U.S. Bureau of Labor Statistics says there are now nearly five PR people for every staff writer.
So, How Can PR Pros Win?
“It takes more to build a pitch of interest than it did say five years ago,” says Susan Thomas, founder, and CEO of Bay Area agency 10Fold. “Gone are the days when writing a clever pitch and working with the right reporter were enough. Now, you have to have a ‘why’—and it has to be impressive. It takes more forethought, more planning, more research. It’s no longer about product coverage, especially for unproven companies.”
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This article was first published by Meltwater.com. A link to the original article follows the post.
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