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The Rise of the Citizen Journalist
By: Muck Rack
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There is no question that social media has crept its way into public relations strategies over the past few years.

Less like a slithering snake creeping up on its prey and more like a lovestruck teenager throwing rocks at your window in the middle of the night.

Bottom line, they’re just meant to be together.

Unfortunately for me, I wasn’t around to witness Lloyd Dobler holding the boombox outside Dian’s window in 1989. That’s right, I’m a proud millennial, born in 1994 - so it’s safe to assume I’m part of the generation who won’t recall the pre-digital discipline.

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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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