PR Pros as Compelling Content Providers in 2017

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By: Bulldog Reporter

We are in the midst of transformation within the PR industry globally, where leading practitioners are not just a brand’s primary storyteller and distiller of data—but essential business drivers through compelling content creation and distribution.

As recently documented in the New York Observer ranking of top PR firms, the smarter leaders in our industry underscore the importance of working smarter and harder on behalf of our clients. This is because clients aren’t just choosing specializations anymore, they’re choosing people. Maria Salzman, CEO of Havas PR, states that “more than ever, agencies—and clients—are blurring the lines between public relations, marketing, content creation and branding.”

This means approaching PR in a multidisciplinary manner: combining positioning, brand strategy, media training, editorial, SEO, events and business development practices into seamless quarterly and annual marketing plans. This serves as a guide to understanding connection, behavioral and communication trends.

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