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Why Your Social Media Needs an Editorial Calendar
By: Meltwater
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For many social media managers, a typical day starts by scanning their social listening platform of choice, sharing a few interesting articles, thanking new followers, responding to @mentions, wondering where the past two hours went, and then starting the cycle all over again in a few hours. They also mix in whatever requests land in their email inboxes from the PR and marketing teams. Unfortunately, this recurring set of activities isn’t a sustainable or efficient social media workflow. Having a casual approach to social media activities can make it nearly impossible to go on vacation. For these reasons and more, it’s important to create—and stick to—a social media editorial calendar.

5 Reasons Why Your Social Media Workflow Needs Documentation

1. Give important corporate initiatives air time
Have you ever gone home after a busy day only to realize you missed out on publicizing a critical initiative on a key social channel? Rather than leaving social media boosts of crucial promotions to the last minute, it’s helpful to plan for their broadcast well in advance. Calendaring social media content allows you to plan for significant announcements, prepare appropriate images, create landing page URLs, etc. It provides an opportunity to have available materials on hand to complete social content.


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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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