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Are PR Case Studies Worthwhile?
By: Muck Rack
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It’s almost a new year, and many brands are reviewing PR firms and consultants for potential outside support. At the same time, agencies are coming off hiring freezes and on the hunt for A-list talent to bolster their roster.

In many cases, they’re all looking for that "wow factor" in terms of credentials and experience. Firms and people with resumes that boast award-winning campaigns that broke the Internet. People with connections to the top media and influencers in their space.

And when they hire based on that criteria, there is a good chance they are setting themselves up for disappointment.

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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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