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Communicating Holiday Goodwill: How Nike’s Simple Gesture Earned Big PR
By: Bulldog Reporter
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Nike has never been a company hurting for good publicity, but they scored a major coup during Thanksgiving week, making ABC World News Tonight’s “America Strong” segment on that Tuesday.

And all it took was a pair of sneakers and a PR person with a keen sense of when and where to strike.

Hector Mondez, a 17-year-old foster child in Lovett, Texas, wanted to give back to a teacher in his high school who had never given up on him over the years. Having heard that Thomas Wolzer had always dreamed of owning a pair of Air Jordans, Hector saved up and presented his teacher with a pair, in black and white. The video of the gift went viral.

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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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