| Incorporating Design Thinking into Business PR |
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By: Bulldog Reporter |
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 Positioning clients at the forefront of business in 2017 means that PR agencies must anticipate, plan and deploy creative solutions on behalf of their clients.
In addition to linear strategic practices, many innovative businesses are employing the concept of design thinking to pre-identify solutions to potential quarterly and annual challenges. This means uniquely evaluating scenarios with the goal of improved future outcomes.
According to OpenForum, both businesses and their respective PR teams need to take time away to creatively assess not only immediate goals and productive to-do lists—to alternate perspectives by turning problems on their head and looking at them from varying viewpoints.
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