| PR Troubleshooting: Anticipating PR Client Problems Before They Arise |
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By: Bulldog Reporter |
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 The year 2016 will historically go down as one of the most challenging in PR for a myriad of reasons, all interestingly enough related to perception, image and communication on a global scale.
The weighty importance assigned to managing problems before they arise has become a paramount PR prerogative in a 24/7 digitally driven news cycle, aimed to constantly disrupt and pivot.
Some would argue that the artful dodging and changing stance by many in the world of media points to a crisis in PR, while those with actual experience in the industry view it as an opportunity worldwide to address how intelligent planning and strategy can actually anticipate and respond to potential problems before they arise.
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