| How to Overcome 3 Common Email Marketing Challenges |
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By: Bulldog Reporter |
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 Email marketing is far from dead. In fact, email has the highest return on investment (ROI) for marketers. Even compared to social media, email comes out on top.
“Every marketer knows that email typically drives the best potential ROI when compared to search, social, and most other tactics, offline or online,” said Michael Barber, Founder of barber&hewitt, a strategy and planning firm focused on business-to-business (B2B) organizations.
However, like all marketing tactics, email performs best when it’s applied in a way that complements your organization’s core business objectives.
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