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The Science of PR: How PRTech Reporting Proves Value
By: Bulldog Reporter
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Agencies, PR pros and anyone who is in the business of communications practice art on a daily basis. From managing clients, to building narratives, to working with journalists to secure stories, the most successful outcomes are certainly rooted in the art form of PR.

But along with the art comes science: the systematic knowledge gained through observation and experimentation. Without this aspect of PR, we miss opportunities to tell more compelling stories, impact audiences even more effectively, and ultimately prove the value PR has for businesses.

With the use of PRTech platforms PR professionals have the ability to showcase how their stories’ impact both the brand and the business, while also gaining a keen understanding of the “science” of what they do.


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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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