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Crew of the USS Enterprise as PR and Marketing Pros
By: Meltwater
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What if the first time you met your new colleagues, it was to join them on a five-year journey into space? That isn’t the reality for most of us, but for Star Trek’s USS Enterprise and it’s crew, that was a reality. At least that’s how it seemed to the television audience. So for our conceit, we wonder, what if the crew of the original USS Enterprise was a comms department? What PR and marketing tactics would each crew member employ?

Beyond the canon that’s resonated with generations of Americans, the characters embodied different aspects of work styles that—if operating in a silo—could be dysfunctional. But they worked well in pursuit of a shared vision: “To explore strange new worlds, to seek out new life and new civilizations, to boldly go where no man has gone before.” In this same way, comms departments’ and PR agencies’ mission is to broadcast, protect, and elevate their (or their clients’) brand. 

The Enterprise’s crew embodied bravery in a future that questions how humankind interacts with the universe at-large, much like how a brand interacts with its audience. Getting a press release written and out the door is PR 101. But looking at the different approaches that the crew of the Enterprise takes to doing their jobs and considering our PR and marketing work, the parallels are there.


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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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