|How To Be an Effective Media Spokesperson
By: Bulldog Reporter
Love it or hate it, coverage in the media is one of the most powerful ways to build your professional reputation—and showcase your organization. Contrary to popular belief, most effective media spokespeople are “made” not “born” and expertise in media interviews isn’t taught in school and often doesn’t come naturally to 90% of the population—especially those in highly technical or analytical fields, where speaking in “sound bites” is not part of the job description. Media interview savvy is a learned skill—based on training and experience and through honing your media interview skills, you can build your own credibility as an expert and support your cause or organization.
As a PR agency, we are always on the lookout for opportunities to tell our clients’ story to their community through media interviews. Through these interviews, spokespeople have the opportunity to build their reputation and share their purpose, programs and actions they’ve taken to advance their industry and influence their community. While the thought of being interviewed on live TV can be intimidating it can also be a lot of fun.
Here are some of the tips to help you prepare for your next interview or media opportunity:
Be prepared—It’s important to know the background of the journalist that is interviewing you, the format of the interview and what topics the journalist would like to discuss. Before you start thinking about what you want to talk about, look into recent stories the journalist has published, which will give insight into their style and interests.
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