Exploring Today’s Media Landscape: A Journalist Turned Media Entrepreneur Talks PR

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By: Bulldog Reporter

Pitching journalists is a little like meeting with a hiring manager for a job you really want—before you reach out to or meet with them, you’re spending time researching the interests of someone you may have never met so you can better anticipate what will appeal to them.

But wouldn’t it be nice to get inside the head of a journalist so you can discover what motivates them to respond to your pitches? More often than not, whether they reply is one part quality of pitch, one part chance—if, for example, their editor has been craving more of a certain type of article, and you’ve hit the nail on the head.

The second best thing to being a fly on the wall in a journalist’s office is getting an intimate understanding of what excites them, which is why I recently sat down with serial journalist and media entrepreneur Lorraine Sanders. You may recognize her from The San Francisco Chronicle,Women’s Wear Daily, and a number of other publications for which she’s written about FEST, a term Sanders coined for her coverage of fashion, entrepreneurship, sustainability and technology.

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