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New APAC Journalist Survey Finds Press Releases Are the Most Trusted Source for News Stories
By: Bulldog Reporter
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Press releases are still the most trusted and go-to sources for writing news stories or verifying facts among journalists in Asia-Pacific, followed by the corporate communications spokesperson and a company’s official website, according to a new report from PR Newswire that offers insights for PR practitioners, marketers and corporate communications pros to help them better understand how they can engage with the media and strengthen a symbiotic relationship—with some great insights that certainly have a universal application.

“The proliferation of digital and social media is rapidly changing the landscape of newsrooms,” said Yujie Chen, senior vice president of PR Newswire Asia, in a news release. “The news cycle turnaround is getting shorter, and it is becoming a norm to have breaking news published online before it gets printed. Although journalists are feeling the pressure from this online phenomenon to produce more news stories more quickly, they are at the same time succumbing to the fact that social media is an essential part of everyone’s life. This includes media which have used social media to gather story ideas, amplify audience reach and promote engagement with them in a more meaningful and personal way.”


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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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