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PR Tips: Leveraging AI and the IOT
By: Meltwater
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The future of PR is here, and it may be driven by inanimate objects, bots, and artificial intelligence technologies. Already companies like Pernod Ricard UK (Malibu Rum, Absolut Vodka) are experimenting with available mobile technologies like NFC (near field communication), which may prove to be easier for consumers to adopt than ill-fated attempts at the multi-step QR codes of years past. Stores are trying everything from location marketing via apps to augmented in-store experiences, and the technology behind the innovation is just getting started.

Brands like Tide are participating in the still-slightly-clunky but surprisingly convenient Amazon Dash program, utilizing Alexa. The IoT ecosystem, and physical reminder buttons for voice-based ordering, and media companies are already experimenting with in-show ordering of products on TV.

Additionally, as Siri, Cortana, Alexa, Viv, and Google Now duke it out on your phone and in your smart home/smart devices to be the best digital life assistant, more and more people are using voice first when they look for brands and brand news. Imagine the potential reach once virtual reality and augmented reality go mainstream? For a taste of what’s to come in the near future, look at the level of excitement Pokémon Go garnered this summer, from gamers and non-gamers alike.


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About the Author
This article was first published by Meltwater.com. A link to the original article follows the post. www.meltwater.com/blog
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