Demystifying PR Deliverables

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By: Muck Rack

Every industry has its jargon and PR is no exception.

While it might make us sound smart, it doesn’t help if our prospective clients have no idea what we’re talking about. I thought it was high time we demystify those ‘deliverables’ by explaining what they are and more importantly, how they should be used.

Here's a primer to public relations deliverables and how you can use them to get results for your company or clients.

Press Releases
Also known as a media release, the humble press release is a tried and tested PR tactic for getting your client’s news in front of the right people (read: journalists everywhere). Brief and to the point, these announcements always include the who, what, when, where and why of the story. They’ll also offer some background info, a couple of pictures and one or two quotes from your client.

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