|The Rise and Fall of the Pumpkin Spice Latte
There are pumpkin spice cookies, cakes, candles and yes, lattes. In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice.
In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. 2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. In September of this year we tracked more than 130,000 mentions of the pumpkin spice.
Even outside of fall the pumpkin spice latte is a popular drink. The denizens of recipe sites post new creations, like the pumpkin spice pizza. Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos.
All good things must come to an end, though. In November when fallen leaves are joined by snowflakes, so too will the fanaticism for pumpkin spice. Lattes can then use peppermint instead.
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This article was published originally on Cision. A link to the page follows this post.
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