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The ABCs of Tweeting Your Way to PR Success
By: Muck Rack
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I have a confession to make.

Picking up a phone and cold calling, isn’t something I do well. In fact, I downright hate it. A job in sales would never be my jam. So naturally, people are often surprised to learn that someone that hates calling strangers would be even remotely good at PR.

But here’s the thing.

In our current PR world, cold calling journalists is out and leveraging social media is in. While I do still pick up the phone as part of my job, it’s really unavoidable, the majority of my best PR wins began on social media. Most journalists don’t want to be called anyway. So why are we still trying to connect with them in such old school ways?

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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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