| 5 Tips (+1 Bonus) for Addressing a Crisis |
|
By: Meltwater |
|
 |
 Getting ahead of a crisis might mean that you’re the first to publicize it. When a Southwest Airlines flight to LaGuardia Airport in New York skidded on the runway and landed nose first, the airline posted news of the accident on Twitter and Facebook within minutes, promising updates.
Within minutes, they received thank yous for their openness. If a crisis is going to come out either way, and you already know about it, why not get credit for having the integrity to bring it to the public’s attention? Southwest Airlines was first to report the story and was commended for getting ahead of the crisis.
Which leads us to the first tip:
1. Use Your Communication Channels. During a crisis, communicate with your audience using the same channels you always do. Centralizing all relevant information on your website even though your audience is used to hearing from you on Twitter or YouTube will inevitably leave them hanging and dissatisfied with how you handled things.
KEEP READING HERE
|
 |
 |
|
This article was first published by Meltwater.com. A link to the original article follows the post.
www.meltwater.com/blog
 |
Analyst, Insights + Analytics
Landor Associates
New York, New York |
LOCAL SALES MANAGER - COX MEDIA INC (Job N...
Cox Communications
Las Vegas, Nevada |
Director of Strategic Communications and A...
IFES
Arlington, Virginia |
Software Engineer, Full-Stack
The Nielsen Company
Needham, Massachusetts |
Copywriter
Vladimir Jones
Denver, Colorado |
Account Executive - Communications
Kellen
Multiple Locations |
Digital Marketing Specialist
University of North Carolina at Greensboro
Greensboro, North Carolina |
Category Merchandising Manager, ecommerce
Keurig Dr Pepper
Burlington, Massachusetts |
DIGITAL MEDIA FULFILLMENT SPECIALIST - COX...
Cox Communications
Oklahoma City, Oklahoma |
Manager, Experiential Events (Entertainmen...
New York Road Runner
New York, New York |
Senior Manager, Development Administration
New York Road Runner
New York, New York |
Manager, Youth & Community Marketing
New York Road Runner
New York, New York |
Freelance Producer
MCD Partners
Chicago, Illinois |
Digital Marketing and Website Manager
Emmanuel College
Boston, Massachusetts |
Digital Marketing Manager
TrakRef
Nashville, Tennessee |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
