|What’s the Buzz Surrounding Measurement Month?
By: Bulldog Reporter
As PR pros, we hear the same industry buzz words over and over again. As such, any tenacious PR pro has heard a bit about PR measurement/analytics, especially as of late. With all the measurement “buzzwords” being tossed around, what key terms should be at top of mind as you yearn to better understand how proper measurement works?
You may have heard that September is the International Association for Measurement and Evaluation of Communication’s (AMEC) “Measurement Month.” As AMEC describes it, it is “A global program of activities to spotlight attention on the importance of PR measurement. Measurement Month is filled with free events, webinars, executive discussions, podcasts, workshops and much more, focusing on filling the gap between understanding the value of PR measurement and doing something about it.”
Measurement Month is a good reminder that as PR pros, we need to continually evolve with the ever-changing industry. “PR measurement” in itself is a buzzword that is getting more and more traction this year, and rightly so. The data and analytics now available far surpass what we could gather years ago, and allow us to truly track PR’s impact on the bottom line. Technology to help automate much of the process is more affordable and accessible than ever, so there is no excuse to not have a solid measurement plan in place.
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