| For PR Pros, Content Creation Has Always Been Part of Our World |
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By: Muck Rack |
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 Content marketing—some say it’s a buzzword.
A few years ago, you barely heard it. Now, there are entire events devoted to it. One such event is Content Marketing World (or CMWorld), held each September. I attended this year’s conference.
You may ask, “But why would a PR pro attend a content marketing conference?”
Answer: PR pros are content creation specialists.
While creating content to help companies market themselves has always been an integral part of our role, there wasn’t a term to describe it, aside from calling it “writing” or “communications.” But now, we as public relations practitioners, can also be known as content creators.
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This article was published by Muck Rack Daily. A link to the original story follows this post.
www.muckrack.com
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