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For PR Pros, Content Creation Has Always Been Part of Our World
By: Muck Rack
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Content marketing—some say it’s a buzzword.

A few years ago, you barely heard it. Now, there are entire events devoted to it. One such event is Content Marketing World (or CMWorld), held each September. I attended this year’s conference.

You may ask, “But why would a PR pro attend a content marketing conference?”

Answer: PR pros are content creation specialists.

While creating content to help companies market themselves has always been an integral part of our role, there wasn’t a term to describe it, aside from calling it “writing” or “communications.” But now, we as public relations practitioners, can also be known as content creators.

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About the Author
This article was published by Muck Rack Daily. A link to the original story follows this post. www.muckrack.com
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