| How to Hire and Fire a PR Client |
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By: Bulldog Reporter |
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 September represents new beginnings in the world of PR and marketing around the globe, an exciting time for repositioning brands, launching new ventures and kicking off seasonal event series.
Many an annual retainer campaign is initiated in the month of September, for obvious, quarterly fiscal planning reasons. Leading up to and in tandem with this exciting timeframe, is the need to advance assess how and when to hire or fire an agency client.
This may be conducted through a system of reverse engineering and analysis based on desired outcomes for both the agency and the client and can be broken down into the following considerations:
- Monthly Planning
- Daily Communication
- Weekly Parameters for Success
- Tools to Achieve Goals
- Defining Results
The smartest firms will budget accordingly—based upon billable hours and the inevitable over-servicing that goes into making most campaigns successful from a Marketing, PR, and new business development standpoint.
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