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Could Brand Mascots Replace Celebrity Endorsements?
By: Bulldog Reporter
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More than just recognizable characters associated with a brand, today’s brand mascots seem to have lives of their own.

Brand mascots such as the Geico’s Gecko may have made their first appearances on television, but have since moved on to social media. Not only do these characters have their own social media accounts separate from their companies’ accounts, where they provide followers with backstories and adventures that, presumably, help Aflac and Geico sell product, but oftentimes their follower numbers rival those of their companies.

The Geico Gecko has almost half the number of followers as his company’s official account, while the Aflac Duck has three times the Twitter followers that Aflac itself has!

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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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