|My 10 (Least) Favorite Kinds of Clients
By: Muck Rack
Last week, I shared my 10 favorite kinds of clients- clients who understand the role of PR, respect the team and expertise, pay on time and share similar values.
Unfortunately, not every client is a good client. These are the prospects that I have learned will lead only to misery.
Here are the 10 prospects I run far away from when they come calling.
1. They want me to sell them on why they need PR. I have no problem telling a prospect why they should choose my company, but I’ve learned that it is not my job to convert someone who believes that PR people are spin doctors or party-hopping publicists.
2. They think they know PR better than I do. On the other side of the prospect who wants me to justify the profession is the one who knows ‘exactly’ what needs to be done, but doesn’t have the time to do it.
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This article was published by Muck Rack Daily. A link to the original story follows this post.
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