My 10 Favorite Kinds of Clients

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By: Muck Rack

When I launched my PR business in 2013, I was willing to take on any client I believed I could help. I was idealistic. I was capable. I was naive.

Now, after nearly four years and twenty-some clients later, I am much more selective. I have learned from experience who my best clients are likely to be, and who I should run, not walk from.

Here are 10 characteristics of my favorite clients. (Stay tuned in a future post for the 10 traits that raise the red flag.)

If you’re new to the consulting world, or considering starting your own business, these lists might save you from some serious headaches.

Happy prospecting!

1. My favorite clients prioritize PR as an important component of their business (or nonprofit) plan. These clients know that public relations contributes to organizational success and save a seat at the table for their PR advisor.

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