Prepare for PR Crisis with These 6 Tactics

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By: Meltwater

Preparing for a PR crisis requires getting out of the mindset that keeps us busy executing and measuring our tactical goals. Just because we have a social media manager who can push a message out in 140 characters or less several times a day doesn’t mean we have a mechanism in place to handle a full-blown PR crisis. That’s why being prepared for a crisis before it begins is the right strategy, here are 6 of the 10 steps. Access the other four steps, along with invaluable tips in our free downloadable ebook, Media Intelligence for Crisis Communications.

Step 1: Add Contingency Planning to Your Job Goals

Amidst your daily routine, you might not be able to design a protocol for every potential crisis right away. Pace yourself. Map out two or three crisis protocols per quarter. And make sure that accomplishing this goal is part of your performance review.

Step 2: Search for Early Warning Signs

A powerful media intelligence tool doesn’t just monitor your brand mentions. You can use it to set up searches on any number of topics and keep on top of them in all your channels.

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