With the rise of the digital age, public relations tactics have continued to broaden to include strategies like blogging, which give companies a direct channel to their consumers. In fact, blogging specifically allows organizations to increase brand awareness and name recognition, establish themselves as an expert in their industry, boost their visibility through search engine optimization (SEO), reach a global audience and establish credibility with consumers.
Research backs this up, showing that 61% of consumers are more likely to buy from a business that creates reliable custom content. To make sure the content you create is credible, see Three Girls Media’s newest infographic below; it provides helpful insight for crafting blog posts that resonate with readers as well as search engines.
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