Does Your Crisis Scenario Plan Need Some Love?

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By: Bulldog Reporter

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop.

Yet, this is our world today and our “new normal” as communicators and crisis management teams.

So how do we prepare our clients and our organizations for the daunting task of handling the unknown and unexpected? We chart out scenario after scenario, and we discuss our action plans for everything from the most likely to the absolutely absurd. This level of in-depth scenario planning is perhaps the best tool in our arsenal to help us anticipate nearly every possible event.

Scenario planning isn’t just about brainstorming all of the what-ifs one time and developing a canned statement ready to deploy across social and communication channels. Routine maintenance and regular updates are equally important to successful issues management.

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