| Welcome to PR, Grads! 8 Pitching Tips for PR Pros Just Starting Out |
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By: Bulldog Reporter |
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 Thirty-five years ago, I walked into Burson-Marsteller’s New York office eager to start a new career in public relations. I recall it was a cold, windy January morning and I was wearing my brand new suit (yes, we wore suits in those days!) as I entered 866 Third Avenue.
I met some legends that very first day including agency founder Harold Burson, Buck Buchwald, and my new boss, the late Tom Mosser, who was to become a wonderful mentor (tragically, Tom was one of the Unibomber’s victims).
I was hired on the strength of my brief newspaper reporting career and soon found myself pitching national and local market media our clients’ stories, which is where most all new PR folks begin. This was a time well before the Internet, when newspapers, magazines, television and radio news ruled.
Perhaps because I had spent time in busy newsrooms and was familiar with how decisions were made in them, I found pitching ideas to media types challenging, rewarding and sometimes even exhilarating when, for example, the Today Show, the New York Times or Time featured a story I pitched.
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