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Getting the PR Gig: Part 4
By: Mike Bush
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Let’s assume that you’ve followed the advice in the first couple posts in this series, made it beyond the call screening, survived a group interview, and maybe even knocked it out of the park via a video conference. Now you’re into the home stretch, and have lined up the final interview with an executive at the company or firm you’re dying to get hired with.  

As odd as it sounds, it’s important to be yourself. Maybe the person you’re interviewing with started their own firm and is successful now. Maybe they run a marketing team of 20 for a huge brand. Regardless, they’re still people, and you are too. Take a deep breath, go into the interview and be yourself.

Beyond that, I asked around for advice, and here’s what I got:
  • Pierre Tremblay, from Dupray, offers: The person who fits into the corporate culture will usually stand out the most. Find a way to determine what the company prides itself on. A good trick is to read the company’s “About Us”  page. If they drop the word HONESTY 3 times in 500 words, maybe you should talk about your honesty?
  • Max Patel, from CouponHippo, adds:  If you have a side project. Everybody has interests outside of work and fun website ideas. If you have your own website that you do your own PR & Marketing for you will have a huge leg up in our book. We see a lot of times when a person has their own skin in the game even a little bit they get very savvy with their Marketing & PR.
  • Stephanie Myers Gonzalez, from TeamSnap, shares: One way to separate yourself from other candidates is by having a career-oriented reason for wanting to work at TeamSnap. We offer great benefits like being able to work from anywhere and unlimited vacation time; I know everyone wants that. But what about the job, the space we work in, and the company excite you from a career and goal perspective? That's much more interesting to me, your potential manager, than the fact that you want to be able to work in your pajamas!
This is part 4 of a 5 in a series addressing how to make it through the interview process and land the gig. Next week… all the things you *shouldn’t* do.

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About the Author
Mike Bush is a PR and Marketing freelancer with more than a dozen years of experience in the field. Find him on and connect Twitter @mikebush or at www.mikebush.nyc. 
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