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Is the PR Industry Lagging Behind Other Marketing Sectors in Data Analysis?
By: Bulldog Reporter
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Many people involved in the PR industry agree that the business needs to start making sense of the volumes of data available. There are no widespread metrics, analytics or KPIs. This stands in stark contrast to related industries like product marketing and advertising. Data analysis has been important to these industries for decades. The development of the Barcelona Principles is a big step forward for public relations, but it isn’t enough. The whole industry must practice a great deal more data analysis or it will fall even further behind other sectors of marketing.

The Example that Marketing has Set

Marketing has always been data driven, and that dynamic has only strengthened in the past few years. Digital marketing is entirely based around data analysis, and always has been. Google Analytics is probably the most well-known tool in the marketing industry, but it is certainly not the only one. There are hundreds of other tools, and more are popping up every day. These programs allow companies to get enormous amounts of data distilled down to a few usable metrics. This can increase the efficiency of their operations enormously if used properly.


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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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