Tap Into Facebook’s Topic Data To Reveal and Reach Your Audience

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By: Bulldog Reporter

In any given minute during a day:

Facebook users share 2,460,000 pieces of content
Twitter users tweet 277,000 times
Instagram users post 216,000 new photos
1,400 blog posts are published
YouTube users upload 72 hours of new video

We filter and customize our experiences in all areas of our lives to match our preferences. Dating apps help us tailor romantic opportunities to our liking, today’s music platforms recommend songs based on our preferences, and online shopping apps drain our bank accounts with pop-up ads fashioned perfectly to match our taste. Conversations and information are the key drivers of our digital world and social media in particular is providing marketers with edge.

Targeting and segmentation to find ‘the right’ target, time and message is even more challenging because of the content explosion. Knowing who to talk to, what to say, and when to say it—can now be clarified through social conversations and sentiment.

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