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Gotta Catch ‘Em All: The Captivating PR of Pokémon Go
By: Bulldog Reporter
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If asked to predict a major unifying event for Generations X, Y and Z, most people would have been inclined to say something along the lines of a national crisis, death of a trans-generational musician, or a presidential election.

It is unlikely that anyone would’ve predicted Pokémon Go to bring those of all ages together, and so quickly—unless you are late nineties New York Times critic Anita Gates. Even Nintendo, the creative genius behind the brand, never thought they’d see Pokémon make a comeback as presently witnessed.

Pokémon Go is the newest addition to the Pokémon franchise. The game is a free app available for smartphones. Players are able to create their own avatar and travel around their neighborhood catching the Pokémon at various, random locations. Yes, that’s right—their neighborhoods. Pokémon Go is an augmented reality game, where the location on the screen is exactly the scenery seen in the “real world,” with a Pokémon added on the screen, brought to life by the Google-spinoff Niantic.

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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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