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Pokémon Go and More: Reaching Millennials with Nostalgia Made Modern
By: Bulldog Reporter
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Millennials recently hit an important milestone: they now outnumber Baby Boomers and make up the largest living generation. At 75 million strong, it’s no surprise that companies are constantly competing to grab their attention. After all, if you can get roughly a quarter of the U.S. population to buy your product, you’ve got a good thing going.

But marketing to Millennials involves a fresh approach. They prefer authenticity over corny gimmicks, consume media and communicate in less traditional ways, and value participation over passivity. Companies and their bevies of marketing teams have made it their mission to understand how to reach this elusive generation.

And here’s what they found: there’s something to be said for the good ol’ days.

(Granted, those days aren’t too far in the past for Millennials, but you catch my drift.)


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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

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