|Pokémon Go and More: Reaching Millennials with Nostalgia Made Modern
By: Bulldog Reporter
Millennials recently hit an important milestone: they now outnumber Baby Boomers and make up the largest living generation. At 75 million strong, it’s no surprise that companies are constantly competing to grab their attention. After all, if you can get roughly a quarter of the U.S. population to buy your product, you’ve got a good thing going.
But marketing to Millennials involves a fresh approach. They prefer authenticity over corny gimmicks, consume media and communicate in less traditional ways, and value participation over passivity. Companies and their bevies of marketing teams have made it their mission to understand how to reach this elusive generation.
And here’s what they found: there’s something to be said for the good ol’ days.
(Granted, those days aren’t too far in the past for Millennials, but you catch my drift.)
KEEP READING HERE
San Francisco, California
Copywriter, Marketing, Insights and Commun...
University of St. Thomas
Saint Paul, Minnesota
Engel & Volkers Banner
Sugar Mtn, North Carolina
Restaurant & Retail Marketing Manager
Marketing & Communications Director
Museum of Contemporary Art Cleveland
Cleveland Hts, Ohio
Paid Search Analyst
Cox Media Group
Public Relations Manager
DAKCS Software Systems
West Haven, Utah
Digital Marketing Specialist (eCommerce)
GraphicAudio - The Cutting Corporation
Creative Services Manager
MSC Industrial Supply
Melville, New York
Senior Client manager
New York, New York
New Media Jobs