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3 Great Blogging Tools You'll Love
By: Jeannine Wheeler
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If you’re a blogger, a press release writer or a social media influencer, you may want to check out these three top tools for creating and sharing your content.

Are you being a bit dense?

Is your writing impenetrable? Are you using bigger words than you need to? Are your sentences just a bit too long? Even though you might be capable of writing for the New York Review of Books, you really shouldn’t. Blogs in general should strive for readers with a grade level of around 8. Although a level of 10-12 is roughly the reading level on completion of high school, experts say 8 is what to shoot for.

To determine your level for your blog, website or any text, you can use this great indicator: : Readability Test Tool. By the way, here are the grade levels of some top publications:
  • The New York Post – Grade 6
  • The New York Times – Grade 6
  • The New Yorker – Grade 7
  • The New York Review of Books – Grade 7
  • The Economist – Grade 8
  • The Daily Mail – Grade 9
  • The Journal of American Medicine – Grade 9
  • Foreign Affairs – Grade 10
Google Image narrows the search

Looking for images to use for your next blog? Or just want to see what something looks like? Use Google images, which has added yet another improvement.

Google images now supplies a search bar at the top that allows you to quickly narrow your search. Are you searching for cows? How about pink cows? How about a blue giraffe? Once you’re there, you can narrow it down even further, for example, do you want a blue giraffe that is plush, safari or Ikea? Google images has never been handier or quicker to use!

A caveat, however;  always assume that images you find on Google are copyrighted. Learn more here.

Get creative with graphics

Your Tweets, Facebook posts and blogs will look better and get noticed more often if you post them with a suitable and captivating image. If you’re not a graphic designer, this has never been easier, thanks to tools like Canva.

While many Canva elements are free to use, most images you’ll see on search results are Premium, and will cost you $1 per image once you download your design. You can upload your own images as well.

PC World says, “Canva is an amazing tool for the clueless, and can come in handy for professionals too. It makes designing uniformly easy for everyone, but it's by no means aimed only at amateurs.”

With these three tools, you will be able to greatly improve the readability and shareability of your content. Why not get started today!


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About the Author
Jeannine Wheeler is a PR Director who has worked in three countries, including Russia, the US and the UK. She is currently Sr. Vice President of Pure Energy PR, a full-service boutique communications firm with a focus on the energy, healthcare, technology, construction, real estate & land development, tourism & hospitality and food & beverage industries. Jeannine is in the firm's Austin, Texas office.
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